Today we announced that we have rebranded as Newport Private Wealth.
It’s a modest change – but meaningful in a couple of ways:
One, it clearly defines what we do and who we are in business to serve. We work for individuals and families who have accumulated wealth. Full stop.
Second, and most significantly, it is just one more step in our evolution to be the very best that we can be and create the very best experience possible for our clients. Clarifying and strengthening our brand is just one more milestone toward that goal.
As is so often the case, the entire effort is better summed up by one of our clients, in something he wrote to us upon receiving the news last week. Recalling on his own experience with the rebrand of a major corporation, he said, “the rebranding exercise provides all kinds of benefits…not the least of which is the creation of a natural opportunity to engage in conversation with clients and potential clients around what’s really behind the change in name and brand…and talking with clients is always a good thing!”
We couldn’t agree more. Further, this blog is just another way we want to engage in conversation with like-minded people who want to be responsible stewards of their wealth.
We hope you’ll be part of that conversation. Let’s chat anytime.